Food Ventures and Product Development
Food Ventures & Product Development
FOOD VENTURES & PRODUCT DEVELOPMENT
Course Duration:
4 days x 3.5 hours; All FRIDAYS of LEVEL 2 (for AM1/PM1 Section) or All Mondays of LEVEL 32 (for AM2/PM2 Section)
Course Fee:
P5,500 (Regular)
P5,000 (Global Academy Alumni)
Introduction:
This Management Module exposes students to the various food business concepts in the industry. Topics covering market research, product development, and competitive marketing strategies aim to supplement the management of one’s food business.
Target Audience:
Global Academy students in the DBPA program
Course Outline
- I. Introduction to the Food Industry
- A. Basic Concepts of Food Ventures
- B. Market Research
- II. Product Development
- A. Product Conceptualization
- B. Basics of Product Development
- 1. Recipe Testing & Feedback
- 2. Pilot Production and Product Specifications
- 3. Promotion and Launching
- C. Menu Design and Composition
- III. Business Plan Composition
- IV. Marketing Strategies and Brand Placement
Activities
- Lecture Classes
- Homework
- Written Exam (Finals)
- Project (Finals)
What do I learn/gain from this course?
- Utilization of this management module that’s custom-made for Food Entrepreneurship will assist aspiring entrepreneurs with specifics on the field
- Ability to adapt to the diverse food venture sustenance trends
- Course cost efficiency through focused education - no need to take a whole business course
- Ability to start a small food business venture, especially in light of a possible non-viability of franchising or setting up a full-service establishment situation
- For Global Academy students in the DBPA program, an introduction to marketing and concept development topics that can equip them to start a small food business or level up their current business set-up
